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Gold is known for its eternal natural beauty and its radiance. Yellow gold is the most desired when it comes to the color but as for now it is available in different palette. Mixing of other metals with 24 carat gold gives malleable gold more durability and that is also used to change its color.

White gold is made from alloying pure gold with white metals such as palladium or silver, which is the upcoming trend. To make it harder and to give a shine to the metal, it is also plated with rhodium. White gold has become the overwhelming choice for wedding bands in the United nation.

A soft pink complexion is added by mixing copper in the gold and is known as rose gold. All these are usual colors that are sought out but there are also unusual colors like blue and purple which is obtained by the addition of patinas or oxides on the surface of the alloy. It is also surprising to know that cobalt oxide is used to make black gold.

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Purity of gold alloyed with other metals is measured with ‘Caratage”. Gold with no other metals is pure and is said to be 24 carat. Whereas 18 carat gold contains 75 percent and 25 percent other metals like copper or silver.
The weight of gold is measured in troy ounces (1 troy ounce = 31.1034768 grams), however the purity is measured in ‘carats’.
From country to country the minimum caratage for an item to be called gold varies. 10 carat is the legal minimum accepted standard of gold caratage in US, although 14 carat is the most popular. 9 carat is the lowest caratage permitted to be called gold in France, the UK, Austria, Portugal and Ireland. 8 carat is the legal minimum standard in Denmark and Greece.

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Another way of expressing the contents of the precious metal and represents the purity is in parts per thousand. Usually this is stated without the decimal point.

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Hallmarks:

It was actually introduced to show the purity of the gold metal in a piece of jewellery and it will always carry the mark of the assaying office that certifies the purity as well as fineness of the gold. And it is followed by the trademarks of the manufacturing goldsmith.

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Traditions

We all know that Diwali is one of the most sought of festival in India. The first day of Diwali, is also known as a day for celebrating wealth in Indian country. Lamps are lit during the festival of lights to welcome Lakshmi Devi, the goddess of wealth, into their homes to bless them with overwhelming fortune.

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We are in a cultural tradition where we have the aspiration to own and tendency to gift gold in the form of jewel which passes on from generations and national boundaries. China, India and US is said to be the three largest markets for gold in their unique way. Gold jewellery is always acquainted with celebrations, functions, self-exposure and hopes for the future in these countries.

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The demand for jewellery raised as the years passed on and that accounted for 58% of gold, around which 57% comes from China & India. The fundamental belief that they have, that gold is auspicious and an enduring value ultimately making gold an ideal gift to mark festivals and weddings. But beyond this, the new designs created by goldsmith swirls a desirable feeling in the minds of new generation and their craze for that metal.

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India is considered to be one of the largest market for gold jewellery. Gold is considered to be a stack of value, a symbol of wealth and initial part of many customs in India. A deep attraction of gold goes hand in hand with practical considerations of the portability and security of jewellery as an investment. This shows that how India’s cravings for gold defies market conditions. Even though there is a 500 percent rise in the rupee gold price over the last few decade, it did not stop the country and the demand is still high.

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